If you’re a fan of “Yellowstone” and a coffee enthusiast, you’re in for a treat. Cole Hauser, known for his role as the rugged Rip Wheeler on the hit TV series, has recently saddled up to launch a brand new coffee line, Free Rein Coffee Company. In an exclusive reveal to PEOPLE, Hauser introduces us to a coffee experience that pays homage to his cowboy roots and the spirit of the West. This venture is not just about coffee; it’s a heartfelt homage to the American Dream.
Brewing the Cowboy Way
Yellowstone’s Cole Hauser is a man of many talents, and now he’s adding “coffee connoisseur” to his list. Free Rein Coffee Company, his latest project, is all about bringing the rustic charm of the ranch to your morning routine. Inspired by the hardworking cowboys he grew up around both on and off the set, Hauser’s new coffee line is a nod to the rugged spirit of the West.
Unveiling the Cowboy-Inspired Blends
One of the most exciting aspects of Free Rein Coffee Company is its wide range of coffee blends, each designed to cater to different tastes. With six distinct blends to choose from, there’s something for every coffee lover. What sets these blends apart is not just their flavor but also their names, all paying homage to the cowboy way of life.
Heavy Spur:
For those who need a hearty caffeine kick to start their day, this bold blend is perfect. It’s a robust and high-caffeine option that will surely get you up and moving.
Branded:
This blend packs a punch with the fiery combination of cayenne and cinnamon, adding a kick of flavor to your cup of Joe. It’s perfect for those who like their coffee with a little extra spice.
American Dirt:
Cole Hauser’s personal favorite, this blend is a dark 100% Arabica coffee that offers a rich and full-bodied experience. It’s a taste of the American West in every sip.
Affordable and Accessible
With 12-ounce packages of both ground and whole beans retailing for $16, and 12-packs of coffee pods available for $12, Free Rein Coffee Company ensures that quality cowboy-inspired coffee doesn’t have to break the bank. If you’re planning to make Free Rein Coffee Company a regular part of your morning ritual, they offer discounts for bulk purchases and subscription options. This means you can enjoy your favorite blend while saving some cash.
Beyond Coffee:
Apparel and Drinkware
The brand doesn’t stop at just coffee beans and pods. Free Rein Coffee Company also offers a range of apparel and drinkware for those who want to fully immerse themselves in the cowboy lifestyle. From mugs and thermoses to t-shirts and hats, you can now flaunt your love for the Wild West in style, even when you’re not sipping on your favorite cowboy coffee blend.
A Taste of Texas
What makes Free Rein Coffee Company even more authentic is its roots. The small-batch facility, where the coffee is meticulously roasted, is located in the heart of cowboy country, San Angelo, Texas. This facility has been roasting coffee beans for over 25 years, well before Hauser took the reins. The coffee isn’t just a product; it’s a piece of Texas history and tradition.
Hauser’s American Dream
Cole Hauser himself shared his enthusiasm for the project, saying, “With Free Rein, we’re not only crafting a premium coffee experience, but also paying a heartfelt homage to the American Dream.” It’s clear that this venture means a lot to him and that it’s not just about selling coffee—it’s about sharing a piece of his heritage and passion for the cowboy way of life.
So, whether you’re a die-hard “Yellowstone” fan or simply someone who appreciates a good cup of coffee, Cole Hauser’s Free Rein Coffee Company brings a touch of the Wild West to your breakfast routine. As you sip on your Heavy Spur, Branded, or American Dirt, you’re not just enjoying a cup of joe; you’re taking a journey through the rugged spirit of the West, one cowboy-inspired sip at a time. Hauser’s dedication to his roots and his American Dream shines through in every roast, making Free Rein Coffee Company a brand that truly stands out. So, saddle up, pour yourself a cup, and experience the West the Cole Hauser way.
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