In a groundbreaking initiative aimed at combating the alarming rates of road traffic crashes, the United Nations Secretary-General’s Special Envoy for Road Safety, Mr. Jean Todt, has teamed up with Jean-Charles Decaux, co-CEO of JCDecaux, to unveil a new UN Global Road Safety campaign. This collaboration marks a significant step toward curbing the devastating impact of road accidents, which currently stand as the leading cause of death for individuals aged 5 to 29 worldwide.
A Looming Crisis:
The Urgent Need for Action
It’s an unsettling fact that road traffic crashes claim the lives of a staggering 1.35 million people annually, while leaving over 50 million individuals with life-altering injuries. What’s even more concerning is that a disproportionate 93% of these victims hail from developing countries. Among those most severely affected are pedestrians, cyclists, and motorcyclists, as well as economically disadvantaged individuals.
These statistics are a stark reminder of the urgent need for comprehensive global action. It’s clear that waiting for change is not an option when so many lives are at stake.
JCDecaux and the UN:
A Partnership for Change
Enter JCDecaux, a global leader in outdoor advertising. This renowned company has now joined forces with the United Nations to propel a dynamic, life-saving campaign onto the global stage. Over the next two years, this campaign will be prominently displayed on billboards and in public spaces across 80 countries. Thanks to this far-reaching partnership, it will reach approximately 1,000 cities and be translated into an impressive 30 languages.
JCDecaux’s extensive reach and expertise in outdoor advertising are poised to play a pivotal role in raising awareness about road safety, changing behaviors, and ultimately saving lives. With their help, the UN Global Road Safety campaign will transcend borders and languages, spreading a unified message of caution, responsibility, and the urgency of protecting our most vulnerable road users.
In summary, the collaboration between the United Nations and JCDecaux represents a beacon of hope in the fight against youth road fatalities. With their global influence, these two powerhouses are set to catalyze meaningful change on a massive scale. As the campaign’s message is broadcast far and wide, it is our collective responsibility to heed its call, exercise caution on the road, and prioritize safety above all else. Together, we can turn the tide on this devastating crisis and make the world’s streets safer for everyone.
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