Chery returned to the Australian new car market with a factory-backed operation earlier this year, and it’s gearing up to further expand its model range in 2024. That will include a new flagship SUV, as well as the brand’s first electric vehicle (EV) in Australia. The Chinese carmaker currently offers only the Omoda 5 small SUV, which launched earlier this year after having originally been set to launch in Australia in late 2021. The Omoda 5 will be joined this November by the larger Tiggo 7 Pro, which straddles the larger end of the small SUV segment and the smaller end of the mid-sized SUV segment. Let’s delve into the exciting developments from Chery as it carves its path in the Australian automotive landscape.
Chery’s Australian Comeback:
A Promising Start
After a brief hiatus from the Australian market, Chery made a triumphant return earlier this year with a factory-backed operation. The brand’s revival was marked by the introduction of the Omoda 5, a compact SUV designed to capture the hearts of Australian consumers. The Omoda 5, known for its sleek design, advanced features, and competitive pricing, has quickly gained traction, carving a niche for itself in a competitive market.
The Road Ahead:
Chery’s Expansion Plans for 2024
The Chery journey in Australia is far from over. In 2024, the Chinese upstart is set to expand its presence and offerings in the land down under. The Australian automotive landscape will witness the introduction of a new flagship SUV, signaling Chery’s commitment to catering to diverse consumer preferences.
One of the most anticipated milestones for Chery enthusiasts in Australia is the debut of the brand’s first electric vehicle (EV). As the world transitions toward greener mobility solutions, Chery is aligning itself with the times. The arrival of an EV in the Chery lineup is a significant step, promising an eco-friendly and technologically advanced option for Australian drivers.
Growing the Range:
Tiggo 7 Pro and Beyond
Chery’s expansion isn’t limited to just electric vehicles. This November, the Tiggo 7 Pro is set to hit the Australian roads. Bridging the gap between the compact and mid-sized SUV segments, the Tiggo 7 Pro offers a spacious and versatile driving experience. This addition to Chery’s lineup is aimed at providing customers with more choices, catering to a broader spectrum of preferences and needs.
In addition to the Tiggo 7 Pro, Chery has its sights set on further diversifying its range in the coming years. While specifics are yet to be unveiled, the brand’s commitment to growth and innovation is evident.
Chery’s resurgence in the Australian new car market is gaining momentum, and the brand is making waves with its unique approach to offering quality vehicles at competitive prices. Their initial success with the Omoda 5 has set the stage for further expansion, and 2024 promises to be an exciting year for both Chery enthusiasts and those exploring their options in the Australian automotive market.
The upcoming flagship SUV and the introduction of an electric vehicle signify Chery’s ambition to meet evolving consumer demands and environmental considerations. As the automotive industry transforms, Chery is embracing the change and striving to become a prominent player in the Australian market.
Moreover, the imminent arrival of the Tiggo 7 Pro demonstrates Chery’s commitment to delivering a diverse range of vehicles to cater to a wide array of tastes and requirements. With their eye on the future, Chery is set to become a household name, offering Australian consumers a growing selection of vehicles that combine innovation, style, and affordability. Chery’s journey in Australia is undoubtedly one to watch, and it’s clear that this Chinese upstart is poised for success in the land down under.
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